American Bazar, a breeze of America blows through Nancy

A story of family and loyalty

American Bazar has dressed the women of Nancy for two generations, no small thing in a field as fast-moving as fashion. That longevity reflects a bond of trust with a loyal clientele, carried by a warm welcome and very positive feedback. People come here as much for the atmosphere and the advice as for the clothes themselves. For a traveller, it's the kind of reassuring address where you sense real command of the trade and sincere attention.

Designers from around the world

The selection draws on designers from Denmark, Japan, India and Italy among others, for a wardrobe off the beaten track. You'll find dresses, skirts, sweaters, cardigans, jackets, coats and raincoats in a fine variety of fabrics, colours and cuts. Collections are refreshed each season and topped up with new arrivals throughout the year. So it's an address where you easily unearth an original piece, far from the uniformity of the big city-centre chains.

Fashion for every figure

One of the shop's strong stances is making designer fashion accessible to all, with sizes running from 36 to plus sizes. You're welcomed without judgement, with advice to find the cut that flatters. This inclusive approach makes the difference, especially for those who sometimes struggle to feel good in the usual chains. It's a real plus if you're after a piece that genuinely suits you rather than just a passing trend.

On rue Henri Poincaré, between station and centre

The shop is on rue Henri Poincaré, the axis linking the station to the shopping heart of Nancy. It's a very handy location, especially if you arrive by train or stay near the centre: a few minutes on foot are enough. So you can effortlessly fold it into a shopping stroll, between the big labels and the nearby place Stanislas. As with any independent shop, a look at the hours before coming, especially on Mondays, is still advisable.

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